Patients trust the doctor the world already seems to trust. We build that authority for medical and dental practices through press, expert features, and a credible public presence, so when a patient researches you, they find a recognized expert, not a blank page.
Request your free authority reviewWhat public relations builds for a practice. The signals patients look for before they trust you.
Before a patient books, they look you up. They read about you, they check whether anyone credible has vouched for you, and they decide in minutes whether you are the expert they want to trust with their health. Strong public relations shapes what they find. It puts your name in the places that signal authority, so the verdict is already in your favor before the first call.
PR is no longer just about a press release. It is about building a credible, consistent public presence across the media, the directories, and the AI answers patients now rely on. Done well, it makes you the obvious choice and the cited expert. Done poorly, or not at all, it leaves your reputation for the internet to write without you.
We position you as the expert reporters and editors want to quote, and pursue features, interviews, and mentions in the publications your patients read and trust. A credible placement is a trust signal that follows you everywhere a patient looks, from Google to the waiting room.
We build your standing as a recognized voice in your specialty, through bylined articles, expert commentary, and a consistent public profile. This is the authority that makes patients, referring doctors, and search engines treat you as the credible answer in your field.
Credible press and a consistent public record are exactly what Google and AI tools like ChatGPT read when they decide who to trust and cite. We connect your PR to your structured data and entity profile, so the authority you earn in the media also lifts how you appear in search and AI answers.
We help you shape and protect the narrative around your practice, responding to issues with discretion and keeping your public presence consistent and credible. We work only with medical and dental practices, so everything is handled with the sensitivity and HIPAA awareness healthcare demands.
Wondering what patients find when they look you up?
Get your free authority reviewEvery result we show comes from a real medical or dental practice we work with. No stock placements, no borrowed case studies.
For a specialty practice, we built a credible public profile that positions the physician as a recognized expert, then connected that authority to search and AI so the same name patients read in the press is the name that surfaces when they search. Authority earned once, working everywhere.
View the practiceWe understand authority building from the inside. Our own founder is a Forbes Agency Council member and a published author on healthcare marketing, and we apply the same playbook to our clients, building the expert profile, the press presence, and the credible record that make a practice the trusted choice.
More about our focusZevi Digital was founded in 2016 by Ben Mansouri, our CEO and designated HIPAA Officer, a Forbes Agency Council member and the author of two books on healthcare marketing, "The Smart Clinic" and "Digital Marketing for Modern Dental Practices." We are a boutique Los Angeles agency that works with medical and dental practices, exclusively. No restaurants, no retail, no startups. That focus means your reputation is built by specialists who understand patients, referrals, and compliance, not a generalist agency learning your field on your budget. It is also why we connect your PR to our reputation management and AI search optimization work as one system.
Public relations builds the authority and trust patients look for before they book. Through press features, expert commentary, and a consistent public profile, it makes you the recognized name in your specialty, so when a patient researches you, they find evidence that you are the expert worth trusting. That credibility lifts everything from referrals to how you rank in search and AI.
Advertising is space you pay for and patients know it. PR is credibility you earn, a feature, a mention, or an expert quote that carries the weight of a third party vouching for you. Ads bring immediate traffic, PR builds lasting trust. The two work best together, and we can connect your PR to your wider marketing as one system.
No honest agency can guarantee a specific placement, because editors and journalists make their own decisions. Any agency that promises a guaranteed feature in a named outlet is a warning sign. What we commit to is a clear strategy, a credible expert profile, and persistent, professional outreach that earns the placements and authority that matter for your practice.
Credible press and a consistent public record are exactly the signals Google and AI tools like ChatGPT use to decide who is trustworthy and worth citing. When your name appears in reputable places and your information is consistent everywhere, you become easier for these systems to trust and surface. We connect your PR to your structured data so the authority you earn also lifts your visibility.
Yes. We serve medical and dental practices exclusively, so privacy and compliance are built into how we handle every story and placement. We never use Protected Health Information without proper authorization, we handle patient stories with care and consent, and we can enter into a Business Associate Agreement with your practice.
A general PR firm treats a practice like any other client and often misses the compliance, referral, and patient trust dynamics that healthcare demands. We work only with medical and dental practices, our founder is a Forbes Agency Council member who wrote two books on healthcare marketing, and we build authority the way patients actually evaluate a provider. You can read more about our focus here.
Send us your practice name and we will review what patients find when they look you up today, where your authority is thin, and what it would take to make you the recognized expert in your specialty. No cost, no obligation.
Get your free authority review
