Paid advertising puts your practice in front of patients the moment they are looking for care. We build and manage Google and social campaigns for medical and dental practices, run under strict HIPAA-compliant tracking, and we measure every dollar against booked appointments.
Request your free ad account reviewWhat strong healthcare paid search looks like. Industry benchmark ranges, not guarantees.
Ranges reflect 2025 and 2026 healthcare search advertising benchmarks from LocaliQ, WordStream, and PPC Chief. Your results depend on your specialty, market, and budget.
SEO builds your presence over months. Paid advertising works the same day. When someone searches for an emergency dentist, a new pediatrician, or a procedure you offer, a well-built ad can put your practice at the top of the page and a new patient request in your inbox within hours.
The catch is that healthcare advertising is easy to get wrong. Wasted spend on the wrong keywords, clicks that never become appointments, and tracking that quietly mishandles patient data are all common. We run paid campaigns the way a specialist would, focused on the cases you want, measured against real bookings, and built to stay compliant with HIPAA at every step.
We put your practice at the top of the searches that book, from a procedure by name to "dentist open now." That includes Google Search campaigns and, where you qualify, Google Local Services Ads with the Google Screened badge, which sit above everything else and charge per lead, not per click.
Paid campaigns on Instagram, Facebook, and TikTok that introduce your practice to the right local patients and drive high value cases, from implants to cosmetic work. Built for healthcare, with creative and targeting designed to earn trust, not just clicks.
We do not report on clicks and call them results. We track each campaign to the booked appointment, so you can see your true cost per new patient and your return on ad spend. Every dollar is measured against the chair filling up, and the budget moves to whatever is working.
Healthcare advertising has rules most agencies ignore. We never put Protected Health Information into ad audiences, we configure compliant conversion tracking, and we can sign a Business Associate Agreement. Your campaigns grow the practice without becoming a liability.
Already running ads that are not paying off?
Get your free ad account reviewEvery result we show comes from a real medical or dental practice we work with. No stock metrics, no borrowed case studies.
For practices chasing implant and cosmetic cases, we build Google campaigns around the procedures that carry the most value, then tune the targeting and landing experience until the cost per consultation makes sense. The goal is never more clicks. It is more of the cases that actually pay for the chair.
View the practiceFor specialty practices, we pair search ads that capture patients in the moment of need with compliant tracking that proves which campaigns produce booked appointments. That clarity lets us cut the spend that does nothing and pour budget into what fills the schedule.
View the practiceZevi Digital was founded in 2016 by Ben Mansouri, our CEO and designated HIPAA Officer, a Forbes Agency Council member and the author of two books on healthcare marketing, "The Smart Clinic" and "Digital Marketing for Modern Dental Practices." We are a boutique Los Angeles agency that works with medical and dental practices, exclusively. No restaurants, no retail, no startups. That focus means your ad budget is managed by specialists who understand patients, referrals, and compliance, not a generalist agency learning your field on your spend. It is also why we can pair your paid campaigns with our local SEO and AI search optimization work as one system.
It depends on your market, your specialty, and how many new patients you can handle. Competitive procedures cost more per click, and busier cities cost more than quiet ones. We start by sizing a budget that can realistically win the searches that matter to you, then scale it up only as the campaigns prove they return more than they cost. The free ad account review shows you a realistic range with no obligation.
Faster than any other channel. Ads can start showing the day they go live, and well-targeted campaigns often produce the first patient requests within the first week. The early weeks are spent learning which keywords, audiences, and messages convert, so performance and cost per appointment usually improve over the first one to two months.
Paid ads buy your way to the top of the results instantly and stop the moment you pause the budget. SEO earns rankings over time and keeps working after the work is done. Most practices do best with both: ads for immediate patient flow while SEO builds, and SEO to lower your reliance on paid traffic over the long run.
They can be, but only if they are set up carefully. The risk is in tracking and audiences that capture Protected Health Information, which most generic setups do by accident. We configure compliant conversion tracking, keep PHI out of ad platforms, and can sign a Business Associate Agreement, so your advertising grows the practice without creating exposure.
Local Services Ads sit at the very top of Google with a Google Screened badge, and you pay per lead instead of per click. Many medical and dental practices qualify, and these ads tend to earn strong patient trust because of the badge. We handle the screening, setup, and ongoing management where they are a fit for your specialty.
A general agency optimizes for clicks and leads in the abstract and often misses the compliance and patient trust dynamics that healthcare demands. We work only with medical and dental practices, our founder is a Forbes Agency Council member who wrote two books on healthcare marketing, and we measure success the way you do, by appointments booked. You can read more about our focus here.
Send us your practice name and your current ad spend, if you have any, and we will review where your budget is going today, what it is producing, and how many more appointments it could be booking. No cost, no obligation.
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