MEDICAL CASE STUDIES
Your Digital Marketing Partner to Grow Your Clinic.
Written & Audited by Ben Mansouri
Founder, Zevi Digital | Medical & Dental Marketing Strategist | Author
Ben Mansouri is the founder and President of Zevi Digital, a Los Angeles-based agency specializing in AI-driven patient acquisition for medical and dental practices. With over a decade of experience at the intersection of healthcare and digital marketing, he has helped hundreds of practices across Beverly Hills and Los Angeles grow their patient base through data-driven strategy.
Ben is the author of two books on healthcare marketing:
- The Smart Clinic: The Complete Guide for Medical Practices — a roadmap for modernizing patient acquisition through AI and digital transformation
- Digital Marketing for Modern Dental Practices — a specialist guide to AI-powered growth for dental clinics
The case studies below represent real results achieved under Ben’s direct strategic oversight.
STUDY 1
How a Beverly Hills Pediatric Practice Added $100,800
in New Patient Revenue, Without Increasing Their Ad Budget
Challenge
Dr. Anita Sabeti, a distinguished concierge pediatrician at BeverlyHillsPediatrician.com, sought to build a credible online presence and establish herself as a trusted authority in pediatrics. A key challenge was addressing sensitive topics, such as medication dosages for young children, in a responsible and informative manner. Given the high volume of parental searches for this information, delivering precise, trustworthy guidance was essential. The goal was to transform Dr. Sabeti’s expertise and unwavering commitment to child safety into a reliable digital resource, positioning her as the definitive source for parents navigating complex healthcare decisions for their children
Solution
Zevidi Digital implemented a multi-faceted strategy focused on building trust and providing responsible guidance. This involved:
- Creating Authoritative and Safety-Focused Content: Developing blog posts that provided comprehensive guidance within a broader context of child health, rather than solely focusing on specific dosages. Examples included optimizing the existing “Children’s Dimetapp Dosage” post to emphasize label reading and professional consultation, creating content on “Understanding Your Child’s Symptoms,” and proposing an “Ask Dr. Sabeti” series to address common questions while highlighting the need for professional advice.
- Strategic Optimization with a Focus on Safety: Implementing an SEO strategy that used relevant keywords to connect parents with Dr. Sabeti’s expert guidance. The primary focus was on emphasizing her credentials, the personalized nature of her concierge practice, and the importance of professional medical advice, rather than directly providing specific dosages in blog content.
- Emphasizing the Doctor-Patient Relationship: Consistently reinforcing the importance of consulting with a pediatrician for accurate diagnoses and personalized treatment plans in all content.
- Highlighting Dr. Sabeti’s Concierge Approach: Strategically showcasing the benefits of her personalized care, accessibility, and dedication to her patients.
Results
Dr. Sabeti’s patients were searching for answers online — questions like “dimetapp dosage for toddlers” or “fever in 2 year old when to worry.” They were finding generic, unverified content instead of a trusted pediatrician.
We repositioned her online presence around one core principle: parents deserve medically accurate information from a real doctor, not a content farm.
Every piece of content we built for her practice followed the same structure — acknowledge the parent’s concern, provide clinically responsible context, recommend professional consultation, and where appropriate, offer evidence-based alternatives.
The result was a content library that ranked for high-intent parenting and pediatric health queries in Beverly Hills — and converted searchers into patients.
The results, 90 days in:
- New patient inquiries grew from 20 to 27 per month — a 35% increase
- At Dr. Sabeti’s average case value, those 7 additional monthly patients represent over $100,800 in new annual revenue
- Achieved without increasing ad spend
Results Achieved Q1 2024
“The folks at Zevi Digital are seriously amazing… Thanks to Zevi, marketing feels so much easier.” — Dr. Sabeti
STUDY 2
Online Visibility for Dr. Justin Raanan's, Periodontics Brand
Challenge
Dr. Justin Raanan, A periodontist in Beverly Hills, was struggling to increase online visibility and attract new customers in a highly competitive market. Despite investing in SEO companies, they were not seeing the desired results. Their website had low organic traffic, a poor conversion rate, and outdated marketing strategies. The lack of a strong online presence was hindering their growth and revenue potential.
Solution
- Website Redesign: A modern, patient-focused website was developed for drjustinraanan.com, clearly communicating Dr. Raanan’s expertise in periodontics, gum disease treatment, and dental implants. The site was built to convert visitors into consultation bookings.
- Search Engine Optimization (SEO): Targeted keyword research focused on high-intent periodontal searches — including “periodontist Beverly Hills,” “gum disease treatment Los Angeles,” and “dental implants Beverly Hills” — ensuring Dr. Raanan appeared prominently for the procedures that drive his practice’s growth.
- Content Marketing: Authoritative blog content was developed addressing common patient concerns around gum health, implants, and periodontal treatment, establishing Dr. Raanan as the trusted specialist in his field.
- Google Business Profile Optimization: Dr. Raanan’s local presence was overhauled to dominate the Map Pack for high-intent periodontal searches in Beverly Hills and surrounding areas.
- Online Reputation Management: Positive patient reviews were strategically solicited and showcased, building the social proof necessary to convert high-intent visitors into booked consultations.
Results
Within two months of partnering with Zevi Digital, Dr. Raanan’s practice saw measurable growth:
- Website traffic increased by 80% in the first two months
- Qualified leads generated through online channels grew by 75%
- Social media engagement tripled across key platforms
- Dr. Raanan secured media mentions in local publications and industry blogs, further strengthening his authority as Beverly Hills’ leading periodontist
Results Achieved Q4 2025
STUDY 3
Zevi Digital Drives Growth and Patient Load for Dr Doris
Challenge
Dr. Doris, a VIP doctor and aesthetic center in Beverly Hills, was seeking to attract more patients specifically interested in advanced aesthetic procedures like Morpheus. While they had an existing online presence, their website, drdoris.com, wasn’t effectively targeting this specific demographic. Low organic traffic from patients searching for these treatments, a low conversion rate, and a need for more focused digital marketing strategies were hindering their growth. They needed a sophisticated online presence that showcased their expertise in procedures like Morpheus and resonated with potential patients in Beverly Hills.
Solution
Zevi Digital partnered with Dr. Doris to implement a comprehensive digital marketing strategy, including:
- Website Redesign: Zevi Digital designed a user-friendly and informative website for drdoris.com, clearly showcasing Dr. Doris’s expertise, services, and patient testimonials. The new site focuses on providing valuable information to potential patients and making it easy for them to connect with the practice.
- Search Engine Optimization (SEO): Zevi Digital conducted targeted keyword research and optimized the website to ensure drdoris.com ranks highly in search results for relevant periodontal queries in Beverly Hills.
- Content Marketing: Zevi Digital developed informative blog articles and engaging video content addressing common patient concerns and showcasing Dr. Doris’s expertise in periodontics. This content provides valuable resources and establishes Dr. Doris as a trusted authority.
- Social Media Management: Zevi Digital created and managed professional social media profiles for Dr. Doris on relevant platforms, sharing engaging content, patient success stories, and updates from the practice.
- Online Reputation Management: Zevi Digital helped Dr. Doris solicit and showcase positive patient reviews on her website and social media platforms, while also proactively addressing any negative feedback.
Results
Within one year of partnering with Zevi Digital, Dr. Doris’s practice saw significant improvements:
- Website traffic increased by 50% in the first two months.
- Qualified leads generated through online channels grew by 55%.
- Social media engagement increased dramatically, with follower counts tripling on key platforms.
- Dr. Doris also secured media mentions in local publications and industry blogs, further boosting her credibility and reach.
Results Achieved Q4 2023
Learn more about Dr. Doris at www.drdoris.com
STUDY 4
Zevi Digital Drives Growth for Little Smiles Of Beverly Hills
Challenge
Dr. Sepehr Nassiripour, a Children dentist at Little Smiles of Beverly Hills, was seeking to attract more families with children, particularly those with special needs, to his practice in the competitive Beverly Hills area. While the practice had a website, it wasn’t effectively reaching this specific demographic. Low organic traffic from parents searching for pediatric dental care for children with special needs, a need for improved local SEO targeting this niche, and a desire to showcase Dr. Nassiripour’s experience and compassion in treating these patients were hindering growth. The practice needed a stronger online presence to connect with families in Beverly Hills seeking quality, specialized children dental care for their children with special needs.
Solution
Zevi Digital partnered with Dr. Nassiripour to develop and implement a comprehensive digital marketing strategy focused on attracting families with special needs children to littlesmilesofbeverlyhills.com:
- Website Optimization: Zevi Digital optimized littlesmilesofbeverlyhills.com for relevant keywords like “special needs dentistry ” and other related searches. The website’s content was refined to highlight Dr. Nassiripour’s specialized training, experience, and compassionate approach to treating children with special needs. Information about the practice’s accessibility features, sensory-friendly environment, and specific accommodations for children with various needs was prominently displayed.
- Local SEO: Zevi Digital implemented highly targeted local SEO strategies to ensure littlesmilesofbeverlyhills.com appeared prominently in local search results and online directories when parents searched for children dental care for children with special needs. This included optimizing the practice’s Google My Business profile with specific attributes related to accessibility and special needs care, ensuring consistent NAP information, and building local citations on platforms frequented by parents of children with special needs.
- Content Marketing: Zevi Digital created engaging and informative content specifically related to pediatric dental care for children with special needs for the website and social media platforms. This included blog posts addressing common dental concerns for children with different needs, videos featuring Dr. Nassiripour demonstrating techniques for managing anxiety and providing gentle care, and testimonials from parents of special needs children highlighting their positive experiences. This content was designed to attract parents searching for specialized pediatric dental care and establish Dr. Nassiripour as a trusted and compassionate expert.
- Social Media Marketing: Zevi Digital developed a targeted social media strategy focused on reaching parents in Beverly Hills with children who have special needs. Engaging content, including photos of the welcoming and accessible environment, educational tips about pediatric dental care for specific needs, and information about Dr. Nassiripour’s expertise, was shared on platforms frequented by these parents. Partnerships with local support groups and organizations serving families with special needs children were also explored.
- Online Reputation Management: Zevi Digital helped Dr. Nassiripour solicit and showcase positive reviews from parents of special needs children on platforms like Google Reviews and Yelp, specifically highlighting their experiences with the compassionate and specialized care provided by Dr. Nassiripour. This online reputation management strategy aimed to build trust and credibility among potential new patients seeking a qualified and caring pediatric dentist for their children with special needs.
Results
Within four months of partnering with Zevi Digital, Little Smiles of Beverly Hills saw meaningful growth in the metrics that matter most for a specialized practice:
- The practice moved from effectively invisible in local search to appearing prominently when parents searched for pediatric dental care for children with special needs in Beverly Hills
- New patient inquiries from the target demographic — parents of children with special needs — increased consistently month over month
- Google Business Profile engagement rose substantially, with more parents requesting directions and calling directly from search results
- Social media became an active community hub, with parents of special needs children regularly engaging with the practice’s content and sharing recommendations
- Dr. Nassiripour’s reputation as a compassionate specialist in special needs dentistry was established as a clear differentiator in the Beverly Hills market — an advantage no competitor had claimed online
Results Achieved Q3 2024
Learn more about Little Smiles of Beverly Hills at littlesmilesofbeverlyhills.com.
STUDY 5
Dominating the TMJ & Orofacial Pain Market in Los Angeles
Challenge
The specialized team at tmjtreat.com provides expert care for complex jaw disorders, yet they were struggling to reach patients who didn’t realize a dental specialist could solve chronic headaches and jaw pain. Their previous offshore SEO provider focused on generic terms like “dentist Los Angeles,” which brought in low-value traffic and completely ignored high-intent patients searching for TMJ relief, Botox for jaw clenching, and specialized orthotics.
Strategy
We implemented a growth strategy designed to bridge the gap between medical symptoms and dental solutions:
Symptom-Based AIo: We optimized the site to rank for AI-driven “symptom searches.” When a patient asks an LLM, “Why do I have a clicking jaw and morning headaches?” our AIo ensures the clinic is cited as the primary authority in Southern California.
Hyper-Specialized GBP Strategy: We overhauled the Google Business Profile to specifically target “TMJ Specialist” and “Orofacial Pain Clinic” rather than general dentistry. This placed the clinic in the “Map Pack” for the most profitable, specialized searches in the region.
High-Ticket Procedure Focus: We prioritized search visibility for complex treatments like custom TMJ splints, Arthrocentesis, and Botox for TMD, which carry much higher case values than routine dental cleanings.
Results
By narrowing the focus to high-value specialty cases, we delivered record-breaking engagement:
31% Increase in New Patient Consultations: Driven by a surge in local map visibility and AI recommendations within 90 days.
58 Targeted Leads in 3 Months: Specifically from patients suffering from chronic TMJ issues, bypassing the “window shoppers” of general dentistry.
Page 1 Rankings for “TMJ Specialist LA”: Moved the practice from unranked to the top of search results for their most competitive and profitable keywords.
Impact
- The transformation of tmjtreat.com shows that general SEO is no longer enough for specialists. By using our AI-driven growth engine, the clinic transitioned from a local office into a regional destination for TMJ and orofacial pain. We didn’t just increase their foot traffic; we increased the clinical complexity and financial value of their entire patient base.
STUDY 6
Zevi Digital Drives Growth and Trust for MDPerio dentistry in Los Angeles
Challenge
The client was previously working with an offshore agency that focused strictly on technical website maintenance. While the site was functional, it was stagnant. There was no proactive strategy to attract new patients or improve the quality of the leads coming in. The clinic relied on general traffic that rarely converted into high-ticket procedures, leaving a gap in their potential revenue.
Strategy
To solve this, we moved away from traditional “maintenance” and implemented a multi-layered growth strategy:
LLM and AIo (AI Optimization): We optimized the clinic’s digital footprint to ensure they appear in AI-driven search results and LLM responses (like ChatGPT and Gemini), positioning the doctor as a local authority.
Google Business Profile (GBP) Mastery: We overhauled their local presence to dominate the “Map Pack” for high-intent searches.
Targeting High-Ticket Procedures: Instead of just seeking “any” traffic, we adjusted the SEO and content strategy to target patients looking for complex, high-value dental work.
Results
Within a short timeframe, the clinic saw a measurable shift in both the volume and the value of their new patient base:
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10% Increase in Foot Traffic: Realized within the first two months of the campaign.
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35 High-Quality Leads: Generated in 90 days, specifically targeting the clinic’s preferred procedures.
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Shift in Patient Demographics: The clinic successfully transitioned from basic cleanings to attracting patients for higher-ticket restorative and specialized treatments.
Impact
By moving the clinic toward an AI-integrated marketing approach, we did more than just fix a website. We created a lead-generation engine that specifically targets the most profitable areas of their practice. The increase in foot traffic and high-value inquiries has allowed the clinic to focus on growth rather than just survival.
STUDY 7
Zevi Digital Drives New Patients to SmileAngels Dental Clinic
Challenge
Dr. Bruce Vafa and his practice, Smile Angels (smileangels.com), located in Beverly Hills, were seeking to attract more patients — particularly families with children — to his practice. While Smile Angels had a website, it wasn’t effectively reaching its target audience. Low organic traffic, weak local SEO, and an inability to showcase Dr. Vafa’s expertise and patient-first approach were hindering growth. The practice needed a stronger online presence to connect with Beverly Hills families seeking quality dental care.
Solution
Zevi Digital partnered with Dr. Vafa to implement a comprehensive digital marketing strategy:
- Website Optimization: Optimized smileangels.com for high-intent keywords including “dentist Beverly Hills,” “family dentist Beverly Hills,” and “cosmetic dentistry Beverly Hills.” Content was refined to highlight Dr. Vafa’s expertise, welcoming atmosphere, and full range of services from general to cosmetic dentistry.
- Local SEO: Overhauled the Google Business Profile, ensured consistent NAP information across the web, and built local citations targeting Beverly Hills families specifically.
- Content Marketing: Developed blog posts on dental health topics, patient testimonial videos, and educational content establishing Dr. Vafa as a trusted community resource.
- Social Media Management: Created an engaging content strategy showcasing the friendly staff, office environment, educational tips, and special offers to reach local families.
- Online Reputation Management: Strategically solicited and showcased positive patient reviews on Google and Yelp, building the trust needed to convert visitors into booked appointments.
Results
Within the first six months of partnering with Zevi Digital, Smile Angels saw significant improvements:
- Website traffic increased by 65%, driven primarily by local family searches
- New patient inquiries grew by 40%
- Google Business Profile views doubled, generating a measurable increase in direction requests and call clicks
- Social media following grew by 3x across key platforms
- The practice achieved Page 1 rankings for “family dentist Beverly Hills” and “cosmetic dentistry Beverly Hills”
STUDY 8
Zevi Digital Drives New Patients to Dr. Steven Rifkin
Challenge
Dr. Steven Rifkin is a world-class cosmetic dentist, but his digital presence was competing in a crowded Beverly Hills market. The challenge was not just getting traffic, but attracting “high-ticket” patients interested in life-changing cosmetic procedures—such as porcelain veneers and full mouth reconstructions—rather than just routine cleanings. The clinic needed a strategy that reflected its “spa-like” luxury experience and clinical excellence.
Solution
We implemented the Zevi Patient Acquisition Protocol™ to position Dr. Rifkin as the premier authority for cosmetic dentistry:
AIo & LLM Optimization: We ensured Dr. Rifkin’s expertise was correctly indexed by AI search engines, making him the top recommendation when users ask for the “best veneer specialist in Beverly Hills.”
Advanced Local SEO: We optimized his Google Business Profile to capture the “Map Pack” for high-intent cosmetic keywords, ensuring he appears for patients seeking aesthetic perfection.
High-Ticket Content Strategy: We shifted the website content to focus on complex procedures, answering the specific questions and concerns of luxury-seeking patients.
Results
By moving away from basic SEO maintenance, we achieved significant growth in just 90 days:
15% Increase in Monthly Foot Traffic: More patients walking into the Camden Drive office for consultations.
21 High-Value Leads in 90 Days: A surge in inquiries specifically for high-ticket procedures like porcelain veneers and smile makeovers.
Superior ROI: By focusing on high-ticket procedures, the practice saw a massive increase in revenue per new patient compared to their previous offshore agency results.
Impact
The results proved that when you combine world-class dental artistry with advanced AI marketing, the growth is immediate. Dr. Rifkin’s practice is now the go-to destination for high-net-worth individuals seeking a “natural and luminous” smile. This partnership has turned his digital presence into a high-performance engine for luxury patient acquisition.
STUDY 9
Zevi Digital Drives New Patients to Dr. Peyman Tashkandi. Double Board-Certified Child, Adolescent and Adult Psychiatrist
Challenge
The Challenge: Standing Out in a Saturated Mental Health Space
Dr. Peyman Tashkandi is a highly skilled psychotherapist, but his digital presence was managed by a generalist offshore firm. Their “one-size-fits-all” SEO approach failed to capture the nuances of mental health marketing. The practice needed to reach patients looking for specialized care—such as anxiety treatment, trauma recovery, and depth therapy—while competing against large therapy directories and high-budget clinics in LA.
Solution
We implemented a strategy built on trust and search visibility to ensure Dr. Tashkandi was the first choice for patients seeking a personalized therapeutic connection:
Psych-Specific AIo & LLM Optimization: We trained AI models (ChatGPT, Gemini, etc.) to recognize Dr. Tashkandi as a leading expert in psychotherapy, ensuring he is recommended for specific mental health inquiries in Southern California.
Hyper-Local GBP Growth: We optimized his Google Business Profile to dominate “Psychotherapist near me” and “LA Therapy” searches, focusing on his office location to drive physical foot traffic for in-person sessions.
Content for High-Intent Patients: We replaced generic blog posts with deep, authoritative content that addresses the specific emotional needs of his target demographic, moving beyond “maintenance” to true patient engagement.
Results
By tailoring the strategy to the unique needs of a private practice, we saw a significant shift in his digital performance:
22% Increase in Monthly Foot Traffic: More patients transitioning from digital inquiries to consistent, in-office sessions within the first 60 days.
48 Qualified Leads in 90 Days: A steady stream of intake forms and calls from individuals seeking specialized psychotherapy.
Enhanced Conversion Rate: By focusing on AI, we improved the “quality” of the traffic, resulting in a higher percentage of leads converting into long-term patients.
Results Achieved Q4 2025
Impact
The results for drtashkandi.com demonstrate that a specialized, AI-driven marketing approach is essential for modern clinicians. Dr. Tashkandi now has a digital platform that reflects his clinical expertise and consistently attracts the right patients, allowing him to focus on what he does best: providing transformative care to the Los Angeles community.
STUDY 10
Dominating the Holistic & Biological Dentistry Niche
Challenge
Holistic Smile Care offers a specialized approach to dentistry, focusing on biocompatible materials and whole-body health. However, their previous offshore SEO team was using generic dental keywords that didn’t resonate with the “wellness” community. The clinic was buried under traditional practices in search results, and their unique value proposition—mercury-free and fluoride-free treatments—wasn’t being found by the patients who value them most.
Solution
We moved the clinic away from “maintenance mode” and into a position of industry leadership:
Holistic AIo & LLM Integration: We optimized the site’s data structure so that AI models (like ChatGPT and Perplexity) identify Holistic Smile Care as the primary authority for “Biological Dentistry” and “SMART Mercury Removal” in their region.
GBP Wellness Optimization: We optimized their Google Business Profile to highlight holistic-specific reviews and services, ensuring they show up for “Health-centered dentist” searches.
Educational Content Funnel: We created deep-dive content on ozone therapy and biocompatibility. This didn’t just boost SEO; it pre-educated patients, making them 4x more likely to book a high-ticket consultation.
Results
By focusing on “intent” rather than just “traffic,” we delivered a higher ROI for the practice:
19% Increase in Monthly Patient Appointments: A direct result of improved local search visibility and map pack dominance within 60 days.
42 High-Value Leads in 90 Days: These weren’t just general inquiries; they were patients specifically seeking biological extractions and holistic smile makeovers.
Top 3 Ranking for Specialized Terms: The practice moved from page 5 to the top of page 1 for their most profitable holistic services.
Impact
Holistic Smile Care is no longer just “another dentist” in the area. Through our AI-driven strategy, they have become the go-to destination for patients who prioritize systemic health. We replaced stagnant maintenance with a growth engine that reflects the clinic’s specialized mission and attracts the exact patient base they were built to serve.
STUDY 11
Scaling a Multi-Specialty Dental Group in Northridge
Challenge
Northridge Dental Group is a powerhouse with over 45 years of history and a full team of specialists. However, their digital footprint was being managed by an offshore company that only focused on basic maintenance. They were primarily attracting routine cleanings and checkups, which didn’t utilize the high-level expertise of Dr. Arami and his team of surgeons and periodontists. The goal was to attract patients needing complex care—specifically dental implants, full-mouth reconstructions, and sedation dentistry for phobic patients.
Solution
We implemented a growth engine designed to highlight the practice’s unique ability to handle every dental need under one roof:
High-Ticket AIo Strategy: We optimized the site and digital assets so that AI search engines (like ChatGPT and Google Search) recognize Northridge Dental Group as the top authority for “Sedation Dentistry” and “Dental Implants in Northridge.”
Specialized GBP Optimization: We overhauled their Google Business Profile to showcase their multi-specialty nature, ensuring they dominate local map results for high-value surgical and cosmetic searches.
Authority Content for Phobic Patients: Leveraging Dr. Arami’s UCLA training in treating medically compromised and phobic patients, we created specialized content that builds trust with high-anxiety patients, driving them to book consultations they had previously avoided.
Results
By shifting the focus from “general traffic” to “high-value patients,” the practice saw a massive jump in production:
27% Increase in Monthly High-Ticket Consultations: A surge in patients specifically seeking implants and full-mouth restorations within 90 days.
52 Qualified Leads per Month: A significant increase in new patient inquiries compared to the previous agency’s performance.
Market Dominance for Sedation Dentistry: The practice now captures the majority of local search intent for specialized anxiety-free dental care.
Impact
The results for northridgedentalgroup.com prove that a sophisticated AI-driven marketing strategy is required for large practices. By targeting the right procedures and the right patient types, we helped Dr. Arami and his team move beyond simple maintenance to a high-growth model. They are no longer just a local clinic; they are the premier destination for complex dental care in the San Fernando Valley.