A Real Estate Agent Online Breakthrough
How Zevi Digital Helped Beth Dickerson Boost Her Online Visibility and Leads
Challenge
Beth Dickerson is one of Boston’s most esteemed and accomplished luxury real estate professionals with nearly three decades of dedication to the industry. Her illustrious track record boasts over $2 billion in sales, and as of 2024, she proudly stands as a member of the Billionaire Club, solidifying her position as a distinguished leader in the industry. However, she faced challenges reaching new clients in a saturated and competitive market. Her website was outdated and lacked engaging content, and her social media presence was sporadic and inconsistent. She needed a professional digital marketing partner to help her enhance her online visibility, generate qualified leads, and establish herself as a trusted authority in the field.
Solution
- Website revamp: Zevi Digital designed a modern, user-friendly website that showcased Beth Dickerson’s credentials, testimonials, and stunning property listings. They also created compelling content that addressed common buyer and seller questions, services offered, and the benefits of choosing Beth Dickerson. The website was optimized for search engines, mobile devices, and user experience.
- Search engine optimization (SEO): Zevi Digital conducted strategic keyword research and website optimization to ensure Beth Dickerson’s website appeared prominently in search results for relevant real estate terms. They also implemented technical SEO best practices, such as site speed, site structure, and meta tags, to improve the website’s performance and ranking.
- Targeted pay-per-click (PPC) advertising: Zevi Digital launched paid campaigns on search engines and social media platforms, reaching individuals actively looking for real estate solutions. They used geo-targeting, remarketing, and conversion tracking to optimize the campaigns and maximize the return on investment.
- Social media management: Zevi Digital created engaging content calendars for relevant platforms like Twitter and Facebook, featuring informative posts, client reviews, and glimpses into Beth Dickerson’s work culture. They also monitored and responded to comments, messages, and reviews, building trust and rapport with the audience.
- Content marketing: Zevi Digital developed high-quality blog articles and informative videos, addressing key real estate trends, educating audiences about the market, and establishing Beth Dickerson’s expertise. They also distributed the content across various channels, such as email newsletters, social media, and online directories, to increase exposure and traffic.
Within one year of partnering with Zevi Digital, Beth Dickerson experienced significant growth in her online visibility and leads:
- Website traffic increased by 80%, with more than half of the visitors coming from organic search.
- Qualified leads generated through online channels grew by 75%, with a 50% increase in conversions.
- Social media engagement soared, with follower counts tripling on key platforms. Beth Dickerson also received positive feedback and referrals from her social media followers.
- Beth Dickerson secured media mentions in local publications and industry blogs, further enhancing her credibility and reputation. She also received several awards and recognitions for her excellence in service and customer satisfaction.