01 / Executive Summary
Where Dr. Maz stands today
A clear-eyed read on the practice's online footprint, what's working, and where patients are slipping through the cracks.
Dr. Maz Ebrahimi runs one of Beverly Hills' most credentialed endodontic practices — UCLA-trained, USC-IV-sedation-certified, the only IV-sedation–certified endodontist in the Beverly Hills / Los Angeles market, and an active clinical instructor at UCLA College of Dental Medicine. The practice has been awarded patient trust at scale: 134 Yelp reviews, an active social presence at 1,684 Instagram followers, and consistent five-star testimonials referencing painless emergency root canals, 24/7 availability, and exceptional bedside manner.
The problem is not the doctor. The problem is that Google, ChatGPT, Perplexity, and Gemini cannot consistently "see" who Dr. Maz is, what he does, or where he practices — because his digital entity is fragmented across directories with conflicting hours, an under-built service-page architecture (only 4 dedicated service pages despite 8+ procedures performed), broken navigation links on the homepage, and a Yelp listing that has captured 134 reviews but only 7 photos — a fraction of what high-ranking competitors maintain.
Compounding all of this, the current website itself is the single biggest constraint on every other channel. The architecture is rigid, the design feels dated against modern Beverly Hills specialty competitors, mobile UX has measurable friction for emergency callers, and the page templates can't accommodate the schema, FAQ depth, or conversion paths a modern endodontic practice needs. Patching the existing site for 12 months would yield diminishing returns. A 45-day revamp sprint — modernized design system, expanded to 25 pages, conversion-optimized for emergency traffic — gives every other deliverable in this plan a foundation that actually compounds.
This 12-month plan is structured around the principle that AI search engines and Google reward entity clarity, citation consistency, and content depth in healthcare. We fix the foundation and ship the revamped 25-page site in M1.5 (a 45-day sprint kicked off Day 1), then accelerate medical-directory authority and reviews in Q2 (which can now start in M2 since the site is live), build content and community authority via weekly Reddit & Quora posts in Q3, and layer conversion optimization, Knowledge Panel work, and AI-citation engineering in Q4. Every month produces tangible, billable deliverables Dr. Maz can see — and report on quarterly.
02 / Audit Findings
What's broken right now — and why it costs patients
These are the ten findings driving the priority order of the 12-month plan. Each one is fixable; most are addressed in the first 90 days.
Current site architecture limits every other initiative
Critical
The existing WordPress build is structurally constrained — rigid templates that can't host modern schema markup, dated visual language for a Beverly Hills luxury market, measurable mobile-UX friction (form fields, CTAs, click-to-call placement), and an IA that buries the doctor's USPs. Patching it for 12 months yields diminishing returns. A focused 45-day revamp unblocks everything else — every service page, every schema deployment, every conversion experiment, every AI-citation play depends on a site that can actually carry them.
Fix Path45-day website revamp sprint kicks off Day 1 (Discovery Days 1–10 · Design Days 11–21 · Build Days 22–38 · Launch Days 39–45). New 25-page site goes live in M1.5. Every new service page, schema deployment, and content piece from M2 onward deploys natively to the new site. Detailed in Section 03.
Yelp listing is photo-starved
Critical
The listing carries
134 reviews — exceptional social proof — but only 7 photos. High-converting Beverly Hills dental Yelp pages run 30–80 photos. Patients comparison-shop on Yelp. The thin gallery undermines every five-star review on the page, and Yelp's algorithm rewards listings with steady photo uploads.Fix PathUpload 25 properly-categorized photos in Month 1 (exterior, lobby, treatment rooms, equipment, doctor in scrubs, team), then 5/month thereafter. Image filenames and Yelp captions optimized for "endodontist Beverly Hills" intent.
Hours conflict across three directories
Critical
Website says
Mon–Fri 8a–5p, weekends by appt. Yelp says Open 24 hours, 7 days a week. ADA Find-a-Dentist says Mon–Fri 8a–6p, Sat–Sun 9a–4p. Three different stories. AI engines treat hours conflict as entity confusion and de-prioritize the listing in "near me" and "now" queries.Fix PathDecide one canonical hours policy (recommend: regular hours + "24/7 emergency by appointment" as a separate attribute). Push to GBP, Yelp, ADA, Healthgrades, WebMD, Vitals, and aggregators (Neustar, Data Axle).
Two homepage service icons are dead links
Critical
The homepage service grid links Apicoectomy and Intravenous Sedation (IV Sedation) to
href="#" — they're presented as services but go nowhere. This is both a UX failure (frustrated patients leave) and a crawl signal that the page is unfinished.Fix PathResolved permanently at revamp launch (Day 45). Both pages designed in Days 11–21 and ship live with the new site.
Service-page footprint is too thin
High
Only 4 dedicated service pages exist (Root Canal, Tooth Extraction, Emergency Dentist, Sedation Dentistry). The practice actually performs 8+ distinct procedures including Apicoectomy, Root Canal Retreatment, Dental Implants, IV Sedation, Internal Bleaching (referenced in patient reviews), GentleWave (page exists but underdeveloped), and Cracked Tooth treatment. Each missing page = lost ranking real estate.
Fix PathRecommended page expansion is detailed in Section 04. Plan delivers 25 total pages on the new site — 19 shipping at the Day-45 launch, the remaining 6 added across M3–M6.
Healthgrades has only 3 reviews
High
Healthgrades is the
DA-92 physician directory most-cited by ChatGPT and Gemini for "best [specialty] in [city]" queries. Dr. Maz has 134 reviews on Yelp but 3 on Healthgrades. AI engines weight Healthgrades higher than Yelp for medical recommendations. This is the single highest-leverage review-acquisition opportunity in the plan.Fix PathHIPAA-compliant Healthgrades review campaign launches Month 6 with a goal of 25+ verified reviews by Month 12.
CareCredit lists Dr. Maz as "Pediatric-Dentist"
High
The CareCredit doctor-locator profile is mis-tagged with the wrong specialty. Patients searching for endodontists won't find the listing; patients searching for pediatric dentists who land there will bounce. Mis-categorization across third-party sites confuses AI engines about Dr. Maz's actual practice domain.
Fix PathSubmit specialty correction to CareCredit (Doctor handles via CareCredit provider portal). Audit all 20+ directories for similar mis-tags in Month 1.
No structured-data / schema markup detected
Medium
The site shows no visible
LocalBusiness, Dentist, Person (Dr. Maz), FAQ, or MedicalProcedure schema. Schema is how Google's Knowledge Graph and AI engines extract answer-ready facts. Without it, the practice is invisible to most AI-citation pathways.Fix PathInterim schema deployed on existing site in M1 (Days 1–7) to capture early gains; comprehensive schema architecture baked into the new site at revamp launch (Day 45).
No location pages for surrounding LA neighborhoods
Medium
The site is fully focused on "Beverly Hills." But emergency endodontic patients search by their own neighborhood — "root canal Westwood," "endodontist Century City," "emergency dentist Brentwood." No dedicated landing pages exist for any surrounding zip code.
Fix PathMonths 8–9 deliver 3 location pages (Westwood, Century City, Brentwood) with neighborhood-specific copy, driving directions, and local schema — built natively on the new site.
Strong review velocity is being under-monetized
Opportunity
Patients are clearly impressed and writing detailed reviews on Yelp and Google. Yet there's no review-keyword strategy — reviews mention "root canal," "emergency," "Sunday," "sedation," "painless" — but no system to encourage patients to use specific search-relevant terminology. Review keywords feed AI ranking and local pack signals.
Fix PathMonth 6 launches HIPAA-compliant review-request templates with subtle prompts for patients to describe what they came in for ("emergency root canal Sunday"), boosting long-tail visibility.
03 / Website Revamp Sprint
The new mazendo.com — in 45 days
A fast, focused revamp — modern visual language, mobile-first architecture, baked-in schema, and a conversion path engineered for patients in pain at 11pm. Ships in M1.5 so every subsequent deliverable lands on the new foundation. Not a from-scratch rebuild — a disciplined sprint working from existing brand DNA and content.
Project Scope
Focused 45-day revamp of mazendo.com
Modernized design system, expanded to 25 pages, conversion-optimized for emergency & consultation traffic. Migration handled with full SEO continuity. Sprint methodology — disciplined scope, fast cycles.
PHASE 01
Discovery
Days 1–10
- Stakeholder kickoff with Dr. Maz
- Competitor teardown (top 5 BH practices)
- 25-page sitemap & IA architecture
- Content inventory of current site
- URL-to-URL redirect map drafted
- Visual direction concepts presented
PHASE 02
Design
Days 11–21
- Visual direction locked + signed off
- Homepage + 6 page templates (desktop & mobile)
- Service-page template with FAQ + schema slots
- Component library & design system
- 2 revision rounds with Dr. Maz
PHASE 03
Build
Days 22–38
- Frontend dev on staging environment
- Content migration + new copy for 13 new pages
- Schema architecture wired into templates
- Core Web Vitals optimization pass
- HIPAA-compliant forms & click-to-call CTAs
- Daily progress check-ins
PHASE 04
Launch
Days 39–45
- 200-point pre-launch QA checklist
- 301 redirects deployed (every legacy URL)
- XML sitemap + GSC re-submission
- Schema validation across all 19 pages
- GA4 reconfiguration + conversion goals
- Daily ranking monitoring begins
What the new site does that the current site cannot
Emergency-First Mobile UX
Persistent click-to-call + "Text Emergency Line" on every page. Two-tap booking flow. No form for emergency patients — just call.
Modular Service-Page Template
Engineered for FAQ schema, MedicalProcedure schema, and AI-friendly Q&A blocks. Adding a new service page becomes a 2-day task instead of a 2-week task.
Schema as First-Class Citizen
LocalBusiness, Dentist, Person (Dr. Maz), MedicalProcedure, FAQ, and Review schemas wired into the build — not bolted on after.
Core Web Vitals Green
LCP under 2.5s, INP under 200ms, CLS under 0.1. Image optimization, lazy-loading, edge caching baked in from day one.
USP-Forward Homepage
"Only IV-sedation–certified endodontist in Beverly Hills" treated as the headline asset it is — not buried in a service grid.
HIPAA-Compliant Patient Forms
Encrypted intake forms, consult-request flows, and a separate emergency-now vs schedule-consultation split. No PHI in URLs.
SEO migration is the single biggest risk in any rebuild — sprint or otherwise
A botched migration can wipe 30–60% of organic traffic overnight, and that risk increases under tighter timelines. This sprint treats migration as a non-negotiable Phase-03 deliverable: every legacy URL gets a 1:1 301 redirect, schema is validated pre-launch, content parity is verified page-by-page, and the new site ships to a staging environment first for a full crawl simulation. Pre-launch QA is a 200-point checklist. Post-launch, rankings are monitored daily for 30 days. The 45-day timeline is aggressive on design and build — it is not aggressive on migration discipline.
04 / Service Page Architecture
The 25 pages you need to be ranking
Each missing page is a missed search query. 19 pages ship at the Day-45 launch. The remaining 6 deploy across M3–M6 on the new template — fast, because the template makes new pages a 2-day task.
Page
Primary Keyword Target
Status
Build Month
Foundation Pages · ship at Day 45
01
Homepage (rebuilt)USP-forward, conversion-optimized
endodontist Beverly Hills
Rebuilt
Day 45
02
About Dr. Maz EbrahimiFull E-E-A-T treatment, author schema
Dr. Maz Ebrahimi DMD
Rebuilt
Day 45
03
Contact & LocationMap, directions, click-to-call CTAs
endodontist Beverly Hills contact
Rebuilt
Day 45
04
Insurance & FinancingCareCredit, PPO accepted, payment plans
dental insurance Beverly Hills
New
Day 45
05
New Patient InformationWhat to expect, intake forms
new endodontic patient guide
New
Day 45
06
Patient Reviews & TestimonialsCurated reviews + Review schema
endodontist reviews Beverly Hills
New
Day 45
Core Procedures · ship at Day 45
07
Root CanalHub page, rebuilt on new template
root canal Beverly Hills
Rebuilt
Day 45
08
Root Canal RetreatmentFailed root canal redo
failed root canal retreatment
New
Day 45
09
ApicoectomyEndodontic surgery
apicoectomy Beverly Hills
New
Day 45
10
GentleWave®Full depth + comparison content
GentleWave root canal Los Angeles
Rebuilt
Day 45
11
Emergency Endodontist24/7 emergency root canal
emergency dentist Beverly Hills
Rebuilt
Day 45
12
Cracked Tooth TreatmentHigh-intent emergency keyword
cracked tooth Los Angeles
New
Day 45
13
Tooth ExtractionSplit from implants page
tooth extraction Beverly Hills
Rebuilt
Day 45
14
Dental ImplantsStandalone page on new site
dental implants Beverly Hills
New
Day 45
Sedation & Specialty Procedures · ship at Day 45
15
IV SedationDr. Maz's USP — headline service page
IV sedation endodontist Beverly Hills
New
Day 45
16
Sedation DentistryOverview of all sedation options
sedation dentistry Beverly Hills
Rebuilt
Day 45
17
Dental Trauma & Tooth InjuryKnocked-out tooth, sports injury
dental trauma treatment Los Angeles
New
Day 45
18
Abscessed Tooth TreatmentInfection treatment + when to call
tooth abscess Beverly Hills
New
Day 45
19
Severe Tooth Pain / ToothacheHighest-intent emergency keyword
severe tooth pain Beverly Hills
New
Day 45
Technology & Specialty Pages · post-launch
20
Microscopic EndodonticsDental operating microscope
dental microscope Beverly Hills
New
M3
21
3D CBCT ImagingAdvanced diagnostic imaging tech
CBCT imaging dentist Los Angeles
New
M3
22
Internal BleachingMentioned in patient reviews
internal tooth bleaching
New
M3
Geographic Landing Pages · post-launch
23
Endodontist WestwoodLocation landing page
endodontist Westwood
New
M5
24
Endodontist Century CityLocation landing page
root canal Century City
New
M5
25
Endodontist BrentwoodLocation landing page
endodontist Brentwood
New
M6
Why service pages matter for endodontists
Each page becomes a separate ranking asset, a separate AI-citation source, a separate FAQ-schema container, and a separate referral-doctor reference. Specialty practices with 20+ service pages consistently outrank thin-content competitors in the local pack — even with fewer reviews. With the revamp's component library, adding additional pages post-launch becomes a 2-day task instead of a 2-week one.
05 / Strategic Phasing
The plan in four quarters
Each quarter has a single thematic focus. The detailed month-by-month deliverables follow below.
Q1 · Months 1–3
Sprint Launch & Foundation
45-day revamp sprint kicks off Day 1. New 25-page site (19 at launch) ships M1.5. In parallel: NAP correction, interim schema, GBP optimization, Yelp photo wave one. M2 begins medical-directory authority push. M3 adds remaining tech pages + first long-form content.
Q2 · Months 4–6
Authority, Reviews & Reach
Medical-directory completion (Healthgrades, Doximity, US News, Vitals, ZocDoc). HIPAA-compliant review campaign launches in M4. Long-form blog content. Location pages for Westwood, Century City, Brentwood roll out M5–M6.
Q3 · Months 7–9
Community Authority & AI Foundation
Weekly Reddit & Quora answers kick off in M7 — 4 high-quality posts per week from Dr. Maz's verified accounts. Reddit and Quora are heavy AI-citation sources (especially via Google's Reddit deal and Perplexity/ChatGPT's reference patterns). Conversion optimization round one runs in M8. AI-citation engineering kicks off in M9 with /llms.txt, FAQ AI page, and baseline tracking.
Q4 · Months 10–12
Knowledge Panel & Year-2 Setup
Wikidata entity push, Knowledge Panel trigger work, AI-citation refinement. Conversion round two applies A/B winners site-wide. Year-2 content engine prep. Year-end performance review & year-2 strategic approval.
06 / Monthly Deliverables
Month-by-month, tracked and reportable
Each month lists what Zevi Digital delivers, what the doctor or office handles, and what gets reported. The 45-day revamp sprint runs across M1 and the first half of M2 and is flagged in each affected month.
M
01
Audit, Foundation & Sprint Days 1–30
Discovery, design, and start of the build — all in M1. Plus the SEO foundation work on the current site.
SPRINT
▾
Sprint Phase 01 — Discovery (Days 1–10)
- Kickoff workshop with Dr. Maz (Day 1).1.5-hour working session. Brand direction, USP positioning, patient-journey priorities, target personas, voice/tone.Sprint
- Competitor teardown: top 5 Beverly Hills specialty practices' sites.Side-by-side analysis of design, IA, conversion paths, schema, page speed, mobile UX.Sprint
- 25-page sitemap & information architecture finalized.Navigation logic, internal linking strategy, URL structure for all 25 pages.Sprint
- Full content inventory + URL-to-URL redirect map drafted.Every existing URL catalogued, mapped to its destination on the new site. Foundational SEO-migration document.Sprint
- 3 visual direction concepts presented (end of Day 10).Sprint
Sprint Phase 02 — Design (Days 11–21)
- Visual direction locked & signed off.One concept chosen. Mood boards, typography, color palettes, photography style approved.Sprint
- Homepage + 6 page templates designed (desktop + mobile).Homepage, service-page template, location-page template, About Dr. Maz, contact, blog post template, informational page template.Sprint
- Component library + design system documented.Buttons, forms, FAQ accordions, schema-ready content blocks, click-to-call CTAs.Sprint
- 2 revision rounds with Dr. Maz (Days 16–21).Sprint
Sprint Phase 03 — Build Kickoff (Days 22–30)
- Frontend build begins on private staging environment.Semantic HTML, accessibility (WCAG AA), responsive across all breakpoints.Sprint
- Content migration kicks off — existing pages reformatted into new templates.Sprint
- Schema architecture wired into templates (LocalBusiness, Dentist, Person, MedicalProcedure, FAQ, Review).Sprint
SEO + Foundation Deliverables (Parallel)
- Full SEO + GEO baseline audit (PDF + screenshots).Page 1 Google screenshots, ChatGPT/Perplexity/Gemini queries for "best endodontist Beverly Hills," competitor side-by-side, NAP audit across 25 directories.Agency
- Install interim structured data on current site:Agency
LocalBusiness,Dentist,Person(Dr. Maz).Captures early gains while the revamp is in flight. - Reconcile hours across GBP, Yelp, ADA, Healthgrades, WebMD, Vitals.Single canonical hours: regular + 24/7 emergency-by-appointment as a separate attribute. Push corrections everywhere.Agency
- Google Business Profile deep optimization.Categories, services list, attributes, Q&A seeding, Google Posts schedule.Agency
- Yelp photo wave one: 25 properly-categorized photos uploaded.Agency
Doctor / Office Handles
- Attend Day 1 sprint kickoff (1.5 hours).Doctor
- Send 25–30 photos (also used in new website design).Exterior signage, lobby, reception, treatment rooms, GentleWave + IV equipment, doctor in scrubs, team photos.Doctor
- Design sign-off (Days 16–21).Two scheduled review calls — 45 min each.Doctor
- CareCredit specialty correction (mis-tagged as Pediatric-Dentist).Doctor
Reported at Month-End
- Baseline rankings (top 15 keywords), GBP impressions/clicks, Yelp impressions, AI engine citation status. Sprint progress: Discovery + Design 100%, Build 30%. Staging URL shared with Dr. Maz for preview.Report
M
02
Launch (Day 45) & Medical Directory Push
Build completes, site launches mid-month, post-launch monitoring kicks off, medical directory authority work begins.
LAUNCH
▾
Sprint Phase 03 — Build Completion (Days 31–38)
- All 19 launch-wave pages built on staging.Foundation pages (6) + core procedures (8) + sedation/specialty (5). Each with FAQ + MedicalProcedure schema.Sprint
- Content migration completes — every existing page reformatted into new templates with SEO improvements.Sprint
- Core Web Vitals optimization pass on staging.LCP under 2.5s, INP under 200ms, CLS under 0.1. WebP/AVIF images, lazy-loading, code splitting, CDN.Sprint
- 301 redirect map finalized — every legacy URL mapped 1:1.Sprint
- Staging walkthrough & final sign-off with Dr. Maz (Day 38).Sprint
Sprint Phase 04 — Launch (Days 39–45)
- 200-point pre-launch QA checklist run.Schema validation, redirect coverage, form testing, analytics, accessibility, mobile parity, page speed across all 19 pages.Sprint
- Production launch of mazendo.com (Day 45, low-traffic window).DNS cutover scheduled. Old site preserved in archive for rollback if needed.Sprint
- 301 redirects deployed and verified.Crawl simulation pre-launch, validation post-launch. No orphan URLs.Sprint
- XML sitemap submitted to GSC + Bing Webmaster. Schema validated across all pages.Sprint
- GA4 + GSC reconfiguration. Conversion goals re-mapped, event tracking re-wired.Sprint
- Daily ranking monitoring begins (continues 30 days post-launch).Sprint
Medical Authority Directories (Days 46–60)
- Doximity profile — claim, full bio, headshot, link to new mazendo.com, hospital affiliations.DA-92. Doximity also unlocks the US News Health profile in the same workflow.Agency
- US News Health profile — claim via Doximity dashboard, complete metadata.Agency
- Healthgrades — full claim, fix specialty (Endodontist), insurance status, languages, headshot, golden bio.Agency
- Yelp photo wave two: 10 additional photos with optimized captions.Agency
Doctor / Office Handles
- Final launch sign-off on staging walkthrough (Day 38).Doctor
- Verify identity on Doximity (one-time medical license upload).Doctor
Reported at Month-End
- Launch report: pre/post screenshots, 301 coverage verification, schema validation, indexation status, daily ranking snapshot. Migration integrity confirmed.Report
M
03
Post-Launch Optimization & Tech Pages
First full month on the new site. Add the 3 specialty/tech pages. Complete medical directories. First long-form post.
▾
Post-Launch SEO Monitoring
- 30-day post-launch SEO parity report.Ranking parity check, indexation status across all 19 pages, redirect verification at scale, schema validation. Confirms the migration held.Agency
- Conversion-path tuning based on first 30 days of new-site analytics.Heatmap analysis, click-tracking, CTA optimization on highest-traffic pages.Agency
Tech & Specialty Pages Built on New Site
- Build Microscopic Endodontics page (1,200+ words, full schema).Highlights the dental operating microscope advantage — major differentiator for endodontic specialists vs general dentists.Agency
- Build 3D CBCT Imaging page (1,000+ words).Advanced diagnostic imaging — patients searching this are high-intent specialty seekers.Agency
- Build Internal Bleaching page (covers a procedure mentioned in patient reviews).Agency
Directory Authority — Wave Two
- Vitals + ZocDoc + WebMD — claim and complete with new site URL.Agency
- Submit citation corrections to Neustar Localeze + Data Axle (auto-pushes to 300+ aggregators with new domain).Agency
First Long-Form Content
- Long-form blog post: "How to Tell If You Need a Root Canal — From a Beverly Hills Endodontist" (2,000 words). First content on the new blog template.Agency
Reported at Month-End · Q1 Quarterly Review
- Q1 strategy review: launch results, ranking deltas, traffic deltas vs old site, GBP performance, AI-citation re-test. Pages built: 22 of 25. 30-min call with Dr. Maz.Report
M
04
Reviews — HIPAA-Compliant Campaign & Content
Move review velocity off Yelp-only. Healthgrades is the AI-citation goldmine. Second long-form post.
▾
Reviews Campaign
- Build HIPAA-compliant review-request system.SMS + email post-visit, no PHI, soft ask, links to Healthgrades primarily, then Google, then Yelp. Templates engineered to elicit keyword-rich reviews.Agency
- Write 8 HIPAA-compliant review-response templates for Dr. Maz / office to use.Acknowledge + thank without confirming patient relationship. Compliant phrasing pre-approved.Agency
Content Layer — AI Citation Training
- Long-form blog post: "What to Expect During a Root Canal With IV Sedation" (2,000 words).Differentiator content — written for the most-asked question among anxiety patients.Agency
- FAQ-page expansion across top 5 service pages — engineered for AI extraction.Agency
Doctor / Office Handles
- Begin sending review requests (agency hands over the templates + automation flow).Office
M
05
Location Pages — Geographic Expansion
Capture "endodontist near me" for Westwood, Century City. Pages 23 & 24 of 25.
▾
Agency Deliverables
- Build Endodontist Westwood location page on the new site.Driving directions from UCLA / Westwood Village, neighborhood-specific copy, Place schema. Uses the location-page template from the sprint.Agency
- Build Endodontist Century City location page.Agency
- Long-form blog post: "GentleWave vs Traditional Root Canal — What Beverly Hills Patients Should Know" (2,000 words).Agency
- A/B test top-converting CTAs on emergency landing pages."Call Now" vs "Text Emergency Line" vs "Book in 60 Seconds" — measure which converts in-pain patients fastest.Agency
M
06
Brentwood Page, E-E-A-T & Q2 Review
Page 25 of 25 ships. About Dr. Maz expanded with full E-E-A-T treatment. Half-year strategic review.
▾
Final Page & E-E-A-T
- Build Endodontist Brentwood location page (page 25 of 25 — full site architecture complete).Agency
- Expand About Dr. Maz with deep E-E-A-T treatment.UCLA Biology, Nova Southeastern DMD, USC Herman Ostrow IV-sedation cert, UCLA College of Dental Medicine clinical instructor role, professional memberships, board certifications, speaking engagements. Author bio schema.Agency
- Add Awards & Affiliations section — board certifications, UCLA faculty appointment, AAE membership, top3doctors.com listing, professional society memberships.Agency
- LinkedIn article posted under Dr. Maz's profile: "Why I'm the Only IV-Sedation Endodontist in Beverly Hills."Agency
Reported at Month-End · Q2 Quarterly Review
- Q2 review: 6-month performance, all 25 pages live, review velocity by platform, AI-citation re-test, conversion rate trends, ranking deltas vs baseline. 45-min call with Dr. Maz.Report
M
07
Reddit & Quora — Community Authority Kickoff
Heavy AI-citation surface. 4 posts per week from Dr. Maz's verified accounts. Direct line into ChatGPT, Perplexity, and Google AI Overviews.
▾
Why This Channel
- Reddit is now a Google content partner — threads regularly rank Page 1 for high-intent queries like "is root canal painful" and "GentleWave worth it". ChatGPT, Perplexity, and Gemini also cite Reddit threads at unusually high rates.For endodontics specifically: r/AskDentists (1M+ members), r/Dentistry, r/Endodontics, r/Dental — all surface in AI answers.Agency
- Quora medical professionals get verified credentials displayed next to every answer — direct E-E-A-T signal. Answers get re-cited for years.Agency
Workstream Setup
- Set up Dr. Maz's Quora profile with verified medical professional status.Full bio, credentials, mazendo.com link, headshot. Triggers the verified expert badge on every answer.Agency
- Set up Dr. Maz's Reddit account + posting protocol.Username convention, bio, subreddit selection (r/AskDentists, r/Dentistry, r/Endodontics, r/Dental, r/LosAngeles for local). Karma-building plan for first 30 days so posts don't get filtered.Agency
- Content guidelines + HIPAA-compliant tone document.How to answer publicly without confirming patient relationships, how to disclose practice affiliation appropriately, how to include mazendo.com links without tripping spam filters.Agency
- Build a target-question backlog — 100+ Quora + Reddit questions identified, prioritized by AI-citation likelihood and search volume.Agency
Weekly Cadence Begins — 4 Posts / Week
- Agency drafts 4 posts per week (alternating Quora answers + Reddit comments/posts).200–400 words each, factually rigorous, written in Dr. Maz's voice. Subtle mazendo.com reference where natural — not spammy.Agency
- Dr. Maz reviews drafts in batches (15-min weekly review).Doctor
- Agency publishes from Dr. Maz's verified accounts on a staggered weekly schedule.Agency
- M7 target: 16 posts shipped (4 weeks · 4 posts).Agency
Additional Content
- Long-form blog post: "The 5 Signs You Need an Endodontist (Not Your General Dentist)" (2,000 words).Agency
M
08
Conversion Optimization & UX Refinement
6 months of new-site data. Tune the conversion funnel using real patient behavior. Continued PR.
▾
Conversion Optimization
- Full conversion-rate audit on the homepage, top 5 service pages, and contact page — using 6 months of new-site data.Click-through paths, scroll depth, drop-off points, mobile vs desktop CTR.Agency
- A/B testing on emergency landing-page CTAs."Call Now" vs "Text Emergency Line" vs "Book in 60 Seconds" — measure which converts in-pain patients fastest.Agency
- Second Core Web Vitals audit + optimization pass.New site shipped green; ensure it stays green as more content is added.Agency
- Mid-engagement directory audit — re-verify NAP consistency across all 25 directories now that updates have propagated.Agency
Reddit & Quora — Ongoing
- Continued 4 posts per week (16 posts in M8). Total since kickoff: 32 posts.Agency
- M8 mid-quarter measurement — which Quora answers are getting upvotes, which Reddit threads are surfacing in Google AI Overviews. Refine the question backlog based on traction.Agency
M
09
AI Search — Citation Engineering
Make the practice the answer ChatGPT, Perplexity, and Gemini reach for. Q3 review.
▾
Agency Deliverables
- PublishAgency
/llms.txtfile declaring the practice's authority topics + canonical URLs. - Build a conversational FAQ page engineered for AI engine extraction.30+ Q&A pairs covering "What is the only IV-sedation endodontist in Beverly Hills?", "Who is the best endodontist for sedation?" — phrased exactly as people prompt.Agency
- AI citation audit across ChatGPT, Perplexity, Gemini for 15 priority queries.Baseline citation rate locked. Targets set for M10–M12 improvement.Agency
- Set up monthly AI-citation tracking (ChatGPT / Gemini / Perplexity) in a tracker doc.Agency
Reported at Month-End · Q3 Quarterly Review
- Q3 review: 9-month performance, Reddit/Quora citation tracking (48 posts shipped by end Q3 — which are surfacing in AI engines), conversion rate trends, AI-citation baseline. 45-min call with Dr. Maz.Report
M
10
Knowledge Panel & Wikidata Push
Pull every trigger condition. Wikidata entity, citation density, schema completeness.
▾
Agency Deliverables
- Wikidata entity submission for Dr. Maz Ebrahimi.Properties: occupation, education (UCLA, Nova Southeastern, USC), workplace, official website. Links to AAE, ADA member directories.Agency
- Knowledge Panel trigger audit — citation density, schema, Wikidata, AI-engine recognition cross-checked.Agency
- Continued AI-citation tracking across ChatGPT, Perplexity, Gemini.Track movement from M9 baseline. Refine FAQ phrasing based on which queries cite Dr. Maz vs which don't.Agency
- Continued 4 Reddit/Quora posts per week (16 in M10). Total since kickoff: 64 posts. Focus on questions surfacing in AI Overviews for highest-citation likelihood.Agency
M
11
Conversion Round 2 & Year-2 Foundation
Compound the wins. Second optimization pass with 9 months of data. Year-2 content engine prep.
▾
Agency Deliverables
- Conversion Round 2 — apply A/B test winners site-wide. Re-test homepage hero, service-page CTAs, emergency phone-call flow.Agency
- Year-2 content calendar drafted — 24 long-form posts mapped against rising search queries & AI prompt patterns.Agency
- Video content audit — recommendations for procedure walkthrough videos, patient testimonials, Dr. Maz expert content (year-2 deliverable).Agency
- Long-form blog post: "Anxiety, Sedation, and Why Endodontic Patients Should Care About the Difference" (2,000 words).Agency
- Continued 4 Reddit/Quora posts per week (16 in M11). Total since kickoff: 80 posts.Agency
M
12
Year-End Review & Year-Two Roadmap
12-month performance, Knowledge Panel check, year-2 strategy approval.
▾
Agency Deliverables
- Knowledge Panel verification — confirm panel is live (or document remaining trigger gaps).Agency
- Year-end performance report.Rankings 12-month delta, GBP impressions delta, organic traffic delta (with the M1.5 revamp launch as a key inflection point), review count by platform, AI-citation rate, Reddit/Quora final tally (~96 posts shipped across M7–M12), new patient attribution where trackable.Agency
- Year-2 strategy document — paid search recommendations, video content production, YouTube channel launch, advanced GEO, expanded service-line strategy, Reddit/Quora scaling plan.Agency
- 60-min strategic review call with Dr. Maz to walk through results and approve year 2.Agency
07 / Performance Targets
What success looks like
Realistic 12-month targets given the scope. Endodontics is a high-intent, low-volume vertical — quality of search traffic matters more than raw volume. The 45-day revamp launch in M1.5 is the key inflection point — gains begin showing in M3–M4 and compound through year-end.
Site Revamp
Today: Legacy site
→
Day 45: New site live
Core Web Vitals
Today: Mixed
→
Year End: All green
Pages on Site
Today: ~10
→
Year End: 25
Healthgrades Reviews
Today: 3
→
Year End: 25+
Yelp Photos
Today: 7
→
Year End: 60+
Google Reviews
Today: baseline
→
Year End: +50%
GBP Impressions
Today: baseline
→
Year End: +80%
Organic Sessions
Today: baseline
→
Year End: +80–120%
Mobile Conversion Rate
Today: baseline
→
Year End: +40–60%
AI Citations (ChatGPT/Gemini/Perplexity)
Today: 0–1
→
Year End: 3+ engines
Reddit / Quora Posts
Today: 0
→
Year End: ~96
Knowledge Panel
Today: None
→
Year End: Claimed
SEO Migration Integrity
Today: —
→
M4: 100% redirects
How patient load actually scales
Endodontists have unusually short customer journeys — most patients arrive in pain and convert within hours of searching. The leverage point isn't volume of clicks; it's winning the local pack and AI citations for "emergency root canal Beverly Hills" and "sedation dentist near me" the moment a patient is in pain. The new site is engineered for that moment — emergency-first mobile UX, two-tap booking, USP-forward homepage. Every directory cleanup, every Yelp photo, every IV-sedation page reference then compounds against that foundation.
Prepared by Zevi Digital · Healthcare SEO & GEO · zevidigital.com
Confidential client roadmap · v2.2 · 45-day revamp sprint · 25-page architecture · Reddit/Quora weekly cadence
Confidential client roadmap · v2.2 · 45-day revamp sprint · 25-page architecture · Reddit/Quora weekly cadence