MD Periodontics — Social Media Plan · Zevi Digital

Zevi Digital — Growth Plan for MDperio

MD Periodontics Deserves To Be Famous.

✦ Here's exactly how we make that happen ✦

Dr. Abdy is one of the best ceramic implant doctors in the whole country. He works in a beautiful Beverly Hills office on Wilshire Blvd. He and his wife Dr. Nazanin built this practice together. Patients fly in from all over the world to see him.

He has 1,356 Instagram followers. That's the problem we're fixing.

Followers right now

100K+

Our 12-month goal

20+

Years of experience

1K+

Implants placed

What We Found

@mdperiodontics right now: 1,356 followers. The bio looks like a random list of hashtags with no personality. No story about ceramic implants. No mention of the husband-and-wife team. No Beverly Hills luxury vibe. No photos of the beautiful spa-like office. Posting here and there with no real plan. This amazing practice is basically invisible online — and it's costing them real patients every single day. ← Let's fix this!

What went wrong — and what's missing

The big gaps

Big problem

The profile doesn't look fancy enough

The Instagram bio is just a bunch of hashtags like #periodontics and #dentalimplants. There's nothing that says "hey, this is a world-class Beverly Hills practice." If someone stumbles on the page, they have no reason to stay. It looks like any other dentist account.

Big problem

The ceramic implant story isn't being told

Dr. Abdy is one of the most experienced doctors in the USA for ceramic (metal-free) implants. Tons of health-conscious people in LA are searching for this right now! But if you look at the Instagram, you'd never know. This is the biggest missed opportunity we've ever seen.

Missed opportunity

The husband-and-wife story is pure gold

Dr. Abdy and Dr. Nazanin built this whole practice together as a married couple. That's a super compelling story that makes people feel connected and safe. It's the kind of thing that goes viral — and right now, nobody knows about it.

Missed opportunity

Nobody's seen the beautiful office

The MDperio office has aromatherapy, soft lighting, and a spa-like vibe that feels nothing like a regular dentist. People are scared of the dentist — seeing this office on social media would change their minds immediately. But there's almost no footage of it.

Untapped asset

The cool technology isn't being shown off

MDperio has a 3D scanner, a Biolase laser, Digital Smile Design where patients can see their new smile before the procedure even starts — this is high-tech stuff that most dental offices don't have. Showing this off builds massive trust and excitement.

Untapped channel

People fly in from all over the world!

Patients literally travel from other countries to get treated by Dr. Abdy. That's not normal — that's incredible. A video or post that says "why I flew from Japan to Beverly Hills for my implants" would be the kind of content that gets shared thousands of times.

What makes MDperio totally unique

Nobody else has these

These are six things that other practices simply can't copy. Every single post we make should show off at least one of these.

🦷

Ceramic implant expertise

Metal-free, beautiful, and completely safe for your body. Dr. Abdy has been doing these longer than almost anyone in the USA. This is what LA's health-conscious crowd has been waiting for.

→ Main content series: "The Ceramic Implant Files"

👫

Husband-and-wife dream team

Dr. Abdy and Dr. Nazanin started this practice together. Two board-certified doctors, one incredible practice, one love story. Patients don't just want a good dentist — they want to trust real people.

→ Series: "Behind the practice" reels

🏙

Beverly Hills on Wilshire Blvd

The address alone says "world-class." 9735 Wilshire Blvd isn't just a location — it's a signal to patients that this practice is on another level before they even walk through the door.

→ Mention this in every single caption

🌿

The spa-like experience

Aromatherapy. Soft lights. A calm, beautiful space. Most people dread going to the dentist — MDperio literally fixes that. This is a selling point that practically sells itself with one good photo or video.

→ Show the office constantly on Stories & Reels

🔬

Incredible technology

3D scanner, laser surgery, Digital Smile Design where you see your new smile before it's even done — most dentists don't have any of this. It makes procedures faster, easier, and way more comfortable.

→ "Tech Tuesday" education content

✈️

People fly in from around the world

Regular dentists get patients from the neighborhood. MDperio gets patients from other countries. That level of trust and reputation is the kind of social proof that money literally cannot buy.

→ Patient journey stories: "I flew in from…"

The brand voice & the new bio

How we sound + look

The big idea: MDperio is the Beverly Hills practice where LA's most health-conscious people come to get the best metal-free implants in Southern California — in an office that feels more like a spa than a dentist. You don't just get your teeth fixed here. You get a total transformation.

Our voice

Warm, smart, and easy to understand

We never sound cold or overly medical. Dr. Abdy is like that brilliant friend who happens to be the best dentist in LA — he explains things clearly, makes you feel safe, and genuinely cares about your health.

Our look

Luxury wellness — not a boring dental office

Warm creamy colors, natural light, close-up smile photography. Think less "dentist office" and more "high-end LA wellness brand." The Instagram feed should feel like Goop mixed with the best medicine in the world.

Our hashtags

Own a niche, dominate a neighborhood

#ceramicimplants #zirconiaimplants #holisticdentist #metalfreedental #beverlyHillsdentist #periodontistLA #gummysmilecorrection #digitalsmiledesign #mdperiodontics

Stop doing this NOW

Throw out the old bio immediately

The current bio is "•PERIODONTICS/IMPLANTS •BOARD CERTIFIED #dentalimplants" — that sounds like a robot wrote it. Nobody reads that and thinks "wow, I need to call them." We're replacing it with something that actually speaks to real people.

New bio — @mdperiodontics — write this today

✦ Beverly Hills Periodontist + Implant Specialist
✦ Ceramic & Zirconia Implants · 100% Metal-Free
✦ Dr. Abdy Moshrefi + Dr. Nazanin Daneshmand
✦ 20+ Years · Board Certified · Wilshire Blvd BH
👇 Book your free consultation below

4 content pillars — what we post about

The four big themes

The Ceramic Implant Authority

This is MDperio's secret weapon. Ceramic implants are exploding in popularity — people in LA are actively searching for metal-free options — and Dr. Abdy is THE guy. We make him the face of this whole movement online.

Post ideas

Ceramic vs. titanium — which is better for you?

Why health-conscious LA is choosing metal-free implants

Real patient: her ceramic implant transformation in Beverly Hills

"What nobody tells you about putting metal in your mouth"

The Transformation Gallery

Before and after photos are the most powerful content in dental social media — by far. A gummy smile fixed. A missing tooth replaced. A full mouth rebuilt. These posts stop people mid-scroll every single time.

Post ideas

Gummy smile to dream smile — the crown lengthening reveal

This patient had 5 teeth removed. Here's her smile 6 months later.

Digital Smile Design preview → the final result side-by-side

Patient reaction video: first time seeing her new smile

The Practice Story

Show the office. Introduce the team. Tell the story of how Abdy and Nazanin built this practice together. Let people feel what it's like to be a patient here before they ever book an appointment.

Post ideas

"What you'll see when you walk into our Wilshire Blvd office"

Why Dr. Abdy and Dr. Nazanin built MDperio together

A real day in the life at MD Periodontics Beverly Hills

Meet Lorie, Tiffany, and Joanna — the team behind the smiles

The Education Engine

When people understand what MDperio can do, they book appointments. Simple educational posts about the tech, the procedures, and the science attract patients who are already researching their options online.

Post ideas

What is bacterial DNA testing — and why it could save your gums?

How laser surgery makes the whole thing faster and less painful

Digital Smile Design: see your new smile before we start

The sneaky connection between gum disease and diabetes

What to post every week

Mon · Wed · Fri + Daily Stories

Monday

EDUCATE

Ceramic implant or education post

Start the week strong with an authority post. Carousel explainers, ceramic vs. titanium comparisons, or tech deep-dives. This targets people who are already researching holistic implant options online.

InstagramFacebookCarousel

Wednesday

INSPIRE

Smile transformation or patient story

Mid-week gets the highest engagement on Instagram. This is the best time to drop a before/after reveal, a patient reaction video, or an emotional transformation story. These are MDperio's most powerful posts.

InstagramTikTokReel

Friday

BOOK NOW

Office story + "book your consult" CTA

End the week with a warm, personal post and a clear invite to book. Office tour clips, team moments, a beautiful shot of the space. Friday posts are what people save and come back to on the weekend when they're ready to research.

InstagramFacebookGBP Post

Mon

Poll: ceramic or titanium?

Tue

Behind the scenes office moment

Wed

Reshare a 5-star review

Thu

Q&A: ask the doctors anything

Fri

Weekend booking countdown

Daily Stories take about 5 minutes per day — and they keep MDperio at the top of everyone's feed.

Which platforms to use — and why

4 platforms · 1 voice

Platform	Priority	Who's there	The MDperio play	How often
Instagram	Priority 1	Health-conscious LA people, ages 28–50, love holistic wellness	Ceramic implant Reels, beautiful office photos, smile transformation carousels. The Wilshire Blvd location + spa vibe does all the heavy lifting visually.	4× / week
Facebook	Priority 2	Ages 35–65, ready to book, often referring friends and family	Longer education posts, patient videos, targeted local ads to Beverly Hills and West LA zip codes. Facebook Lead Ads for consultation bookings — patients don't even have to leave the app.	3× / week + ads
Google Business	Priority 3	People actively searching "periodontist Beverly Hills" or "ceramic implants LA"	One post per week with ceramic implant or gummy smile content. This directly helps MDperio show up higher on Google Maps — it's social media that's also free SEO. Don't skip this one.	1× / week
TikTok / YouTube Shorts	Priority 4	Ages 25–40, curious about health, can go viral fast	Dr. Abdy explains dental stuff in plain English — short, friendly, real. Procedure explainers, "is this normal?" Q&As, ceramic implant walkthroughs. One great TikTok can bring in months of new patients all by itself.	1–2× / week

Real captions — ready to copy and post

Written in MDperio's voice

Ceramic implant authority — Monday Instagram post Copy → paste → post

Your body is built to be precise. So why would you put metal inside it?

We've been placing ceramic zirconia implants for years — way before it became popular. They're 100% metal-free, they feel completely natural, and honestly? Most people can't even tell the difference from their real teeth.

If you've been looking for a holistic option for tooth replacement, you found the right practice.

Consultation link in bio 👆 Beverly Hills + Long Beach

#ceramicimplants #zirconiaimplants #holisticdentist #metalfreedental #beverlyHillsdentist #periodontistLA #mdperiodontics

Transformation reveal — Wednesday Reel caption Copy → paste → post

She came in after a really bad experience somewhere else. Three hours of surgery. None of it right.

Dr. Abdy fixed the whole thing in 1 hour and 15 minutes. She cried when she saw the result.

This is why we do what we do. When someone trusts us to fix someone else's mistake — we take that seriously. Every single time.

Ready for your own transformation? Link in bio. Or just call us: (310) 859-9449

#gumrecession #periodontist #smiletransformation #beverlyHills #dentalimplants #mdperiodontics

Practice story — Friday Instagram post Copy → paste → post

Most people are surprised the first time they walk into our office.

They expect a regular dental practice. What they find is more like a spa on Wilshire Blvd — soft lights, aromatherapy, and a team that's genuinely excited to see them.

We built it this way on purpose. Being nervous about the dentist is completely normal. Your comfort isn't an afterthought here — it's part of the whole treatment.

What would it mean to finally feel calm at the dentist? Come find out 👆 Book via link in bio.

#dentalanxiety #holisticdentistry #beverlyHillsdentist #periodontist #mdperiodontics #wilshireblvd

The 90-day game plan

3 phases · step by step

Phase 1

Days
1–30

Foundation

Build everything from scratch the right way

→Rewrite the Instagram bio (use the new one from Section 3 above). Update the profile photo to a warm, professional shot of Dr. Abdy in the office.
→Film a 60-second office tour Reel — this becomes the pinned post and the first thing every new visitor sees.
→Design a branded template kit: warm creamy colors, consistent fonts, the same look and feel across every post.
→Build Instagram Highlight covers: Ceramic Implants · Gummy Smile · Patient Stories · Our Team · FAQ
→Launch the "Ceramic Implant Files" — a 4-part educational carousel series to establish authority fast.
→Film Dr. Abdy and Dr. Nazanin's origin story (1–2 min Reel) — why they built MDperio together. This is pure gold.
→Collect 5–8 video testimonials from happy patients. Focus on emotional transformation stories, not just "great service!"
→Set up UTM tracking links on the bio and booking page so we can see exactly where patients are coming from.

Phase 2

Days
31–60

Amplify

Turn on the ads and start dominating ceramic implants in LA

→Launch Facebook and Instagram ads targeting ceramic implant patients in the 90210, 90024, 90025, and 90049 zip codes. Budget: $750–$1,500/month.
→Run a Facebook Lead Ad: "Free ceramic implant consultation — Beverly Hills." Patients can sign up without even leaving the app — zero friction.
→Start posting on TikTok once a week: Dr. Abdy explains dental procedures in plain, friendly language. Think "dentist friend" not "medical textbook."
→Create a "Global Patient" spotlight series — document a patient who traveled far to get treated at MDperio (with their permission of course).
→Set up an automatic review request: after every appointment, patients get a quick text or email asking them to leave a Google review.
→Reach out to referring dentists via LinkedIn and Instagram — remind them MDperio is the best place to send patients who need specialist care.

Phase 3

Days
61–90

Optimize

Do way more of what's working, cut what isn't

→Look at the top 10 posts by saves and profile visits. Saves are the most important signal — someone who saves a post is seriously thinking about booking.
→Make way more of whatever type of post is performing best. It will almost definitely be ceramic implant content or smile transformations.
→Launch a retargeting ad campaign: people who visited the MDperio website or Instagram profile but didn't book get shown a special ceramic implant consultation offer.
→Pitch Dr. Abdy for one LA podcast or holistic health feature article. One good media mention drives enormous social credibility that ads alone can't buy.
→Send a 90-day results report: follower growth, consultation bookings from social, Google Maps direction taps, and cost per lead on the paid ads.
→Plan out the next seasonal campaigns: Invisalign season in January, summer smile prep, gummy smile awareness month.

How patients go from scroll → booked

The patient journey

Step 1 — They find us

Ceramic implant Reels + boosted posts in Beverly Hills zip codes

We show up in front of health-conscious people ages 28–55 who live in Beverly Hills, Brentwood, Malibu, and the Westside. The hook is simple: "Your body doesn't want metal. Neither do we." This attracts exactly the type of patient who values what MDperio uniquely offers. Not every dentist patient — the right dentist patient.

Step 2 — They start to trust us

Transformation photos + the office experience + the team story

We retarget people who visited the profile or website but haven't booked yet. We show them before/after smile reveals, a tour of the beautiful spa-like office, and the story of Dr. Abdy and Dr. Nazanin. We answer the three big patient fears: "Will it hurt? Will it look real? Can I trust this doctor?" Every post we make answers at least one of these.

Step 3 — They decide to book

Facebook Lead Ad: free consultation offer — zero friction

We show warm audience members a specific offer: a free ceramic implant or gummy smile consultation. The Facebook Lead Ad captures their name, phone number, and what they're dealing with — without them ever leaving the app. The front desk follows up within 2 business hours. That speed matters a lot — patients who aren't called back quickly go somewhere else.

Step 4 — They become our best marketing

Patient stories + Google reviews + the loyalty loop

After treatment, we ask every patient for a Google review and permission to share their story. Patients who traveled from far away get their own spotlight post — with their permission. Each transformation story we share brings in the next patient. The whole system feeds itself. The better the work, the more the marketing does itself automatically.

How we track if it's actually working

Real numbers only

The rule: We only track things that connect to real patients in real chairs. Follower count doesn't pay the bills — consultation bookings and new patients do. Every single metric below links directly to revenue.

+200%

Google Maps direction taps

Target: double this number within 90 days. It's the clearest sign someone is actually planning to visit the office.

≤$30

Cost per consultation lead

Target CPL on paid ads. One ceramic implant case is worth $3,000–$8,000 — paying $30 to get that lead is an incredible deal.

5%+

Instagram save rate

Saves mean someone is seriously considering booking. Way more valuable than likes. This is the #1 signal we watch every week.

Weekly

Bio link clicks

Tracked with UTM links. Shows exactly how many people went from an Instagram post to the booking page. Growing this number is the main job.

Monthly

New patient source report

We ask every new patient "how did you hear about us?" and cross-reference with our tracking data. Every patient gets traced back to exactly where they came from.

4.8+

Google rating goal

More 5-star Google reviews = higher ranking in local search. Target: at least 5 new Google reviews per month from the automated follow-up system.