From Clicks to Consults: The Patient Journey in the Digital Age
The healthcare landscape has been fundamentally reshaped. Yesterday’s patient, tethered to yellow pages and paper referral chains, is unrecognizable today. The modern patient is empowered, informed, and digital-first. Consequently, navigating the patient journey in the digital age requires new strategies, as patients use their smartphones to research symptoms, compare providers, and schedule appointments, often before ever speaking to a human being. For healthcare providers […]